Sonic branding, a sound strategy that fuels business growth
We all respond to sound and rhythm, from our earliest heartbeats to the most complex compositions. Music and sounds conjure up feelings, memories and emotions, and we will use their elemental power on your behalf.
We’ll create the sound of your brand. We’re great believers in ‘once heard, never forgotten’.
A Co-Founder and Managing Director of sonic branding agency in Dubai, WithFeeling, Chris is an all-around creative, experienced senior music producer and award-winning multi-media specialist with twenty years of experience. Chris has a background in music strategy, Sonic branding Dubai, consultancy, music production and talent management for leading brands, including BBC World Service and Expo 2020 Dubai.
In his role at Expo 2020 Dubai, Chris led the creation of the Official Theme Song “This is Our Time” while also producing Expo 2020’s sonic branding and identity. Chris led the design and production of the audio strategy that delighted visitors for six months through the soundscapes across all public spaces and was responsible for the audio and media production for many bespoke events, conferences as well as exhibitions spaces. In his multimedia production role, Chris also led a team of Animators and Designers who created thousands of pieces of content displayed on the 500 screens every day for six months.
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
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