BD focuses strategically on achieving growth in three worldwide business segments: BD Medical, BD Diagnostics and BD Biosciences:
· BD Medical is among the world’s leading suppliers of medical devices and a leading innovator in injection- and infusion-based drug delivery since 1906, when the Company built the first-ever facility in the U.S to manufacture needles and syringes.
· BD Diagnostics is a leading provider of products for the safe collection and transport of diagnostics specimens, as well as instruments and reagent systems to accurately detect a broad range of infectious diseases, healthcare-associated infections and cancers.
· BD Biosciences is a world leader in bringing innovative diagnostic and research tools to life scientists, clinical researchers, laboratory professionals and clinicians who are involved in basic research, drug discovery and development, biopharmaceutical production and disease management.
BD in Eastern Europe, Middle East and Africa (EMA)
BD has a strong presence throughout the region with Sales Specialist, Technical Service and Application Support for all of its products. In addition, BD in EMA has a network of professional distributors who are highly regarded in the market and who provide added value to our products and services.
Our Technical Specialists are available to answer scientific queries regarding BD products and services. Our fully trained Sales Specialists, with an understanding of the laboratory environment, are offering a wide range of support and advice of our products. They also offer advice on issues such as healthcare worker and patient safety, product optimization and patient comfort.
BD in the United Arab Emirates:
Established in 1988, the BD office in Dubai represents BD’s three business segments (BD Medical, BD Diagnostics and BD Biosciences) for the Gulf and Middle East region. This area covers 16 countries: Bahrain, Cyprus, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Malta, Oman, Qatar, Syria, Saudi Arabia, United Arab Emirates and Yemen.
BD products are marketed through local distributors, and BD sometimes participates in direct Ministry of Health (MOH) tenders. BD is a key member of MECOMED, the association for the medical devices industry in the Middle East, which follows similar guidelines to that of EUCOMED in Europe and ADVAMED in the United States.
BD in Turkey:
BD established a trade office in Turkey in 1992 and currently employs 35 associates to support BD business units including BD Medical – Diabetes Care, BD Diagnostics – Preanalytical Systems, BD Diagnostics – Diagnostic Systems and BD Medical – Medical Surgical Systems as well as BD Biosciences.
The Turkish market is leading the adoption of many technologies in EMA for safety products used in blood collection, insulin pen needles and labware for in-vitro fertilization.
BD in South Africa:
The BD office in South Africa is located in Johannesburg. Established in 1995, this location employs more than 70 associates. BD has a strong presence throughout the Southern Africa Development Countries (SADC) region with representation offices, sales support, technical service and application training for all of its product range. In addition, BD in Southern Africa works with a network of high-quality professional distributors who provide added value to our products and services.
Our Technical Specialists are available to answer scientific queries regarding BD products and services. Our fully trained Sales Specialists, with an understanding of the laboratory environment, offer a wide range of support and advice of BD products. They also can provide guidance on issues such as healthcare worker and patient safety, product optimization and patient comfort.
BD in Poland:
Established in 1997, the BD – Poland facility is located in Warsaw. With approximately 30 employees, our office in Warsaw represents all three BD business segments including Technical Service.
BD in Saudi Arabia:
The BD Technical Scientific Office in Riyadh was established in 1998 to provide products training, technical and scientific support to the BD customers in Saudi Arabia. In response to demand in 2004, BD added to its operations in Saudi Arabia additional BD product portfolios and expanding BD market presence to the growing healthcare and research market segments in the region.
Today, the BD office in Riyadh ensures that customers receive the highest quality of support and service. BD’s dedicated and highly trained technical application specialists and technical service engineers provide training, education, scientific and technical service support to the different healthcare sectors and research institutions in Saudi Arabia.
BD associates in Saudi Arabia are working closely in collaboration with the local BD network of distributors and their sales teams to provide the Saudi market with the best quality services possible.
BD in East Africa:
Established in 2000, the BD office supporting the East Africa region is located in Nairobi, Kenya. Our highly competent team offers sales, marketing and technical support for BD products and equipment throughout Kenya, Uganda, Tanzania, Ethiopia, Djibouti, Eritrea, Rwanda, Burundi and the Seychelles. BD provides training in good laboratory practices and safe injection practices to strengthen healthcare within the region.
BD in West Africa:
Located in Accra, Ghana, BD in West Africa supports Ghana, Nigeria, Senegal, Cote d’Ivoire, Liberia, Sierra Leone, Gambia, Mauritania, Cape Verde, Chad, Mali, Benin, Togo, Congo, Central African Republic, Democratic Republic of Congo, Gabon, Equatorial Guinea, Guinea, Guinea Bissau, Burkina Faso, Sao Tome and Principe. Established in July 2008, the office provides sales and technical support, including application specialists and service engineers strategically located throughout the region. BD in West Africa operates in all three BD business segments; BD Medical and BD Diagnostics distributors support West and Central Africa while BD Biosciences covers Ghana, Nigeria and Democratic Republic of Congo.
The Ghana Health Service, acting through its National AIDS/STI Control Program, in collaboration with BD in West Africa, successfully inaugurated the Ghana National Center of Excellence for laboratory training in March 2008 which, to date, has successfully trained over 100 laboratorians from the region.
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